The Perth Fashion Festival team have announced the 13 lucky Western Australian labels to showcase their designs in WA Designer Collections at this year’s Perth Fashion Festival (PFF) 2012.
Fashion followers will be treated to one spectacular show featuring multiple designers all under the one roof at Fashion Paramount in September.
“Labels are selected by an independent panel of industry experts across the retail buying, media, and design industries. Applications are open to all WA based designers in the developmental stage of their careers that have been operational as a label for five years or less,” says Chelsey Wayte – Designer Liaison, Perth Fashion Festival.
“The panel judges each designer against set criteria, looking for those with strength in areas such as quality of construction, design innovation, collection cohesion, and runway appeal. We received an overwhelming amount of applications this year, and I am thrilled by the calibre of labels that we have in store for WA Designer Collections 2012.”
The 2012 participating designers include:
Ange Lang – A fashion favourite for her flattering portrayal of masculine vs feminine aesthetics. Ange’s gowns are glamorous and chic, always staying true to the classic elements of design.
Anna Excell creates beautiful and wearable garments with a strong emphasis on colour; her garments are hand dyed in unique shades, exclusive to the label.
Catini Designs – Since their debut on the WA Designer Collections runway during PFF 2011 with their very first Spring/Summer collection ‘Precipice‘, Catini Designs has been making waves in the Australian fashion industry with it’s elegantly unique pieces.
Martini & Coz – Since 2008 this iconic label has been creating accessories for individuals who are inspired by the love and timelessness of old glamour.
Monster Alphabets – Designer Sarah Watanabe’s distinctive silhouettes and transcendental qualities are what best defines Monster Alphabets architectural style.
On A Whim has become known for their vintage styling and fabrics since establishing the label with one off dresses made from vintage fabric.
Peppermint Milk has continued to produce perfectly tailored garments reminiscent of times gone by and feminine traditions lost, since showing at Student Runway during PFF 2010.
Wild Horses – The very talented Natalie Donovan created a label that aims to capture the simplicity of simple beauty and vintage chic.
Tindale designs are founded on a concept rich in feeling and soul. Their collection ‘Forgotten Beauty‘ is inspired by the architectural elements of historical buildings and the impact of time and ageing.
Alushia Sanchia draws inspiration from her nomadic upbringing to create her beautiful jewellery. She is largely influenced by her love of animal totems, tribes, gypsies, love, mother earth, music and the sun.
N&H is a fresh new WA label by designer Robin Alexander. The debut collection features stunning printed summer dresses inspired by hot summer nights.
LittleGracie – After showcasing at Mercedes-Benz Fashion Week 2012 as part of the ‘New Generation’ show, designer Ebony Harding and her label LittleGracie will make a return to PFF with the wonderfully feminine, floaty, whimsical and girly designs we have come to love.
Betty Tran seeks to empower women through fashion, creating classic pieces with great attention to detail has become the signature of the label.
Perth Fashion Festival will run from September 19 – 25.